Surgical Directions contacted Dialexa in hopes of working together on an improved product and product strategy to drive product growth and adaption. They offer a tool for Operating Room Efficiency but were providing it more as a leave behind in hopes that it would be utilized to where potential clients then see the value. They wanted to flip this approach on its head and instead use their product as the first foray of predictive analytics to instead drive new client growth by showing them the value of using the tool and what it could predict.
We helped them improve the UI and product processes to be more efficient as well as providing prototype demos of the improvements to the product. We found that the most important factor to users was if this tool could save them time and be more efficient with setting a standard and driving that across their operating rooms. At the end of our time together they had gained multiple new clients and had a list of new potentials in the queue to provide demos and improve operational costs and efficiencies in multiple systems.
Objectives
Create an improved UI and product experience that would provide clear insight to users of ways to improve the efficiency of their operating rooms which in turn drive improved baseline P&L.
Conduct User testing to ensure the updates strategy would meet users goals and expectations.
What We Did
Stakeholder Interviews & Synthesis to identify themes and patterns to issues, concerns, motivations, etc.
Information Architecture Diagramming
User flows to improve flow of getting users to their goal actions quicker
User Testing of proposed Wireframes
Wireframe testing insights implementation of updates
Highlighting key value to users and points for sales pitches to generate growth
The Process
Outcome/Results
Reframed product strategy to use the tool as a first-touch predictive analytics solution, driving new client growth rather than a behind-the-scenes leave-behind.
Improved UI and product processes to boost efficiency and speed of achieving operating room goals.
Demonstrated clear value through prototype demos, showing time savings and potential cost reductions to prospective clients.
Secured new client engagements and a growing pipeline of demos to reduce operating costs and improve efficiencies across multiple systems.
Delivered a user-centered redesign guided by stakeholder interviews, synthesis, and information architecture, improving goal-oriented user flows.
Validated updates with user testing, ensuring the UI supports users’ goals and meets expectations.
Developed compelling sales-ready messaging around key value points to accelerate growth and adoption.
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